URWERK, WHAT’S BEHIND THE “GENEVA + ZURICH” ON THE REVISED LOGO



Find out why the names Geneva and Zurich are now present on Urwerk's logo! This original split organization is presented to TheWATCHES.tv by Cyrano Devanthey from the R&D bureau of this great and very inventive brand, a brand that made tangible what 21st century watchmaking was all about.
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Tags: Cyrano Devanthey, Urwerk



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Geneva’s Harvest

  • Orchestrated by “Côte Magazine”, 73 shops participated in this second edition. The concept of this event is to discover the vineyards of the region along a path, lined with luxury shops of Rue du Rhone.

     

  • September 15, 2010
  • Tags: Geneva, Harvest

BAUME & MERCIER – New brand positioning with Alain Zimmermann

  • Interview with Alain Zimmermann, CEO of Baume & Mercier, who explains to us the big shift taken by the brand and the values it now puts forward. He also gives us his views on the use of digital media in order to increase the proximity to its customers.

  • January 24, 2012
  • Tags: Alain Zimmermann, Baume & Mercier, SIHH, SIHH 2012

A night at the Palais Garnier

  • For the 30th anniversary of the AROP, discover how Vacheron Constantin is partnering with the famous Paris Opera house and the presentation of a spectacular enamel timepiece reproducing the Opera’s ceiling painting by Marc Chagall.

  • November 22, 2010
  • Tags: Juan-Carlos Torres, Marc Chagall, Palais Garnier, Vacheron Constantin

Grand Prix de l’Horlogerie de Genève 2010

  • Discover the results of this year’s Grand Prix de l’Horlogerie de Genève.

  • November 18, 2010
  • Tags: GPHG, GPHG, GPHG 2010

GIRARD-PERREGAUX – A love story between the brand and Japan

  • A special video report from Tokyo with Mr Stefano Macaluso and Mr François-Henri Pinault explaining the special link between Girard-Perregaux and Japan as the brand celebrates its 150 years presence in this country. Mr François Perregaux was actually the first Swiss citizen to live in Japan and died in 1877 in Yokohama.

  • November 3, 2011
  • Tags: François-Henri Pinault, Girard-Perregaux, Japan, Stefano Macaluso

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