THE IMPORTANCE OF SOCIAL MEDIA FOR WATCH BRANDS – PART 2

We kick off the new watchmaking season with Elizabeth Doerr, watch journalist and writer, and Marc André Deschoux, editor-in-chief of TheWATCHES.tv. Watch these two specialists chat about the main trends of this new fall season, major launches from independent watch brands, development of the ladies watch market and remark on the general economic climate and its impact on the watch industry.

Find out more info in this video report with Elizabeth Doerr about the new facility that will hold Baselworld starting April 24th 2013. This new building was created by the famous Basel based architects Hezog & de Meuron, interview with Pierre de Meuron.

Conclusion to this edition of Baselworld 2013 with Marc André Deschoux and Louis Nardin; new infrastructure, big luxury groups visible, 30-years of Swatch, the independents and product selection!

Interview with Mr Philippe Stern, Honorary President of Patek Philippe and Mr Remy Hildebrand, President of the European Jean-Jacques Rousseau Committee, concerning the latest exhibition to be held at the Patek Philippe Museum until the 13th of October 2012 with watches and other timepieces related to Jean-Jacques Rousseau.

Guillaume Tetu, founder of Hautlence, explains us the takeover of the company by an experienced team led by Georges-Henri Meylan (former Audemars Piguet CEO), a move that should solidify the brand both in terms of product development and its distribution. The first visible step, the launch of new repositioned timepiece, the HLRS, a watch which comes in 3 finishing and to be found around the $30’000 mark.

Discover more of the upcoming Grand Prix d’Horlogerie de Genève 2012 with Elizabeth Doerr and interviews of Peter Speake-Marin, Maria Kristina & Richard Habring, as well as jury member Sean Li. You will see many images of the fantastic timepieces taking part in the competition to be held on the 15th of November.

Sometimes some simple complications really do add a little something and when you don’t have to pay a heavy price for it, even better! We liked this “day-night” watch for the simplicity of the idea and the efficiency of the result.

Interview with Jérôme Lambert during the 2012 SIHH who talks to us about one of the stars of the show, the Duomètre Spherotourbillon, and the new boutiques of the brand. In this video, you will also see Mark Van Bommel, AC Milan player, and Cristiana Capotondi, italian actress, who came to visit the Jaeger Le Coultre.