THE IMPORTANCE OF SOCIAL MEDIA FOR WATCH BRANDS – PART 1
How do brands use Digital Media and in particular Social Media as an efficient communication platform? What are the dangers and the limits? Is transparency compatible with the world of luxury? Find out in this special video report
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Tags: Alexandre Ghotbi, Luxury Conference, Roger Rüegger, The Marketing and Communication Loft, Vacheron Constantin
Latest Editorial Content
Top 5 of Suzanne Wong at Baselworld 2013
And to end this Top 5 program of our coverage of Baselworld 2013, find out the selection of Suzanne Wong, watch journalist for Revolution.
- May 15, 2013
Top 5 of Carlos Torres at Baselworld 2013
Find out the Top 5 selection of Carlos Torres at the 2103 Baselworld…
- May 14, 2013
Top 5 of Kristian Haagen at Baselworld 2013
Find out the Top 5 selection of Kristian Haagen at the 2103 Baselworld…
- May 13, 2013
Top 5 of Elizabeth Doerr at Baselworld 2013
Find out the Top 5 selection of Elizabeth Doerr at the 2103 Baselworld…
- May 10, 2013
Just a few hours before the opening of Baselworld 2013, find out the special coverage that we will be bringing you with our daily SHOWTIME program and the 4 exclusive video reports per day that we will publish. Interview with Karl-Friedrich Scheufele, Co-President of Chopard, and Michel Parmigiani, President of Parmigiani Fleurier, where they present us the brand new fifth criteria which has been added to the “Qualité Fleurier” seal. They explain why this measure has been created and what do the brands of this seal expect from this further standard. Andrian Bosshard, CEO of Certina, demonstrates the 8 functions of the new DS Multi-8. For the 30th anniversary of the AROP, discover how Vacheron Constantin is partnering with the famous Paris Opera house and the presentation of a spectacular enamel timepiece reproducing the Opera’s ceiling painting by Marc Chagall. Orchestrated by “Côte Magazine”, 73 shops participated in this second edition. The concept of this event is to discover the vineyards of the region along a path, lined with luxury shops of Rue du Rhone. In this new series of watch presentation in association with Elizbeth Doerr and Forbes, discover the iconic Piaget Polo but the highly complicated Quantième Perpétuel version, a watch for which you wont have to change dates for a very long time!!! Exceptional and unusual night glow of hot air balloons at the Geneva airport during the Montgolfiades event with Parmigiani Fleurier for the inauguration of their new balloon. St Moritz is definitely a special place and not your ordinary shopping neighborhood! Find out more in this video report with Raphael Gübelin, CEO of the Swiss eponymous multibrand retailer and sponsor of the main horse race held during White Turf, the spectacular races taking part on the frozen lake of the Engadin village.
Random Videos
Introduction to Baselworld 2013
The fifth criteria of the Qualité Fleurier seal: 100% Swiss Made
Certina’s new multifunction watch
A night at the Palais Garnier
Geneva’s Harvest
Piaget Polo 45 Quantième Perpétuel with Elizabeth Doerr
PARMIGIANI FLEURIER – Night glow at the Geneva Airport
St Moritz’s White Turf event with Gübelin
