SPECIAL UK: PRE SALONQP, CURRENT MARKET SPECIFICITIES AND HERMES EVENT

Results and trends of the May watch auctions held in Geneva at Christie’s, Sotheby’s and Antiquorum with an overall sale out of 45 Million Swiss Francs. Christie’s was really the big name with 30 Million in sales and 95% of the lots having found new owners, whereas results were slightly less impressive for the other 2 houses, but listen to what the three auctioneers had to say.

After being a symbol of quality for 125 years, the Geneva Seal extends its criteria of testing for the next 125 years: a tolerance of 1 minute variation per 7 days, the whole watch is now certified (not only the movement), respect of indicated power reserve and tougher watertightness rules.

Mark A. Hayek, CEO of Jaquet Droz, tells us about the roots of the brand and the importance of knowing where you come from. This interview was produced during a press conference introducing the future exhibition of automatas to be held in 2012.

Interview with Jérôme Lambert during the 2012 SIHH who talks to us about one of the stars of the show, the Duomètre Spherotourbillon, and the new boutiques of the brand. In this video, you will also see Mark Van Bommel, AC Milan player, and Cristiana Capotondi, italian actress, who came to visit the Jaeger Le Coultre.

Bruno Grande, COO of JeanRichard, explains us the brand’s new product positioning with the introduction of 3 new collections; Terrascope, Aquascope and Aeroscope. Benefiting from an industrialized ETA movement, this has enabled to brand to lower the entry price of their models, as well as keeping their own manufacture movement for their high end timepiece, the 1681 line. Part of the Sowind Group, this move will help the brand differentiate significantly from Girard Perregaux and reduce any market confusion and increase synergies at the group level.

Find out why the names Geneva and Zurich are now present on Urwerk’s logo! This original split organization is presented to TheWATCHES.tv by Cyrano Devanthey from the R&D bureau of this great and very inventive brand, a brand that made tangible what 21st century watchmaking was all about.