SIHH 2012 – TOP 5 WITH ELIZABETH DOERR – PART 2 OF 2

Interview with Mr François Thiébaud, President of Tissot, who explains us the reasons and objectives of the their new and impressive robotic warehouse in Le Locle. Capable of managing up to 50’000 pieces per day, this installation was a minimum to contain the brand’s development.

Interview with Mr Stefano Macaluso, Managing Director of Girard-Perregaux,  for the 220th anniversary of the brand and the presentation of its collection of historical timepieces in the New York boutique of Madison Avenue.

Once a year at the end of summer, the streets of Geneva transform themselves into the biggest wine bar of the city thanks to all the watchmaker’s boutique partnering to present their latest collection to the public. A taste of local wine and a touch of glamour are the ingredients that now make this event a tradition.

Hermès organized an incredible event in China by the Great Wall next to Beijing to introduce the launch of the Temps Suspendu watch. Instead of being “simply” a product presentation, Hermès proposed its vision of Time with a big T.

The Franck Muller Group was pleased to announce a co-branding deal with italian fashion designer Roberto Cavalli. The first watches should be visible in september of 2012 with entry price around 1’200 Euros.

Sergio Perez, Formula 1 driver for the Sauber F1 team, and Adrian Bosshard, CEO of Certina, gave us an interview days after the third place finish at the Canadian F1 Grand Prix of the mexican driver. This was a nice occasion for Certina to launch of a limited edition dedicated to the Swiss F1 team.

Carole Forestier, Head of development of Cartier, tells us the main challenges faced for the development of their new minute repeater; how to master sound and what is it made of!