SIHH 2012 – INTERVIEW WITH DOMINIQUE FLECHON, WATCH HISTORIAN

When you see that the slogan on the Lift Conference is “What can the future to for you?”, now you understand why they would invite Max Busser, Founder of MB & F, as speaker to this very exciting conference. Lift works to identify and anticipate current and emerging usages of digital technologies through research, events, publications and services.

Just a few hours before the opening of Baselworld 2013, find out the special coverage that we will be bringing you with our daily SHOWTIME program and the 4 exclusive video reports per day that we will publish.

Charris Yadiragoglou, Head of Communication of MB&F, explains us the difference between a global luxury brand and the positioning of a niche brand such as MB&F. Interview was performed during the “Insights from luxury brands” conference organized by the Marketing & Communication Loft.

In this new series of watch presentation in association with Elizbeth Doerr and Forbes, discover the iconic Piaget Polo but the highly complicated Quantième Perpétuel version, a watch for which you wont have to change dates for a very long time!!!

Interview with Alain Zimmermann, CEO of Baume & Mercier, who explains to us the big shift taken by the brand and the values it now puts forward. He also gives us his views on the use of digital media in order to increase the proximity to its customers.

We know Romain Jerome’s unique watch style, but this time they went even further with this new Spacecraft watch. In collaboration with designer Eric Giroud and the technical expertise of Agenhor and Jean-Marc Wiederrecht, this new watch will definitely have it’s fans, but also it’s detractors!

Ceremony of the 2010 Watch of year by Montres & Passion.