SIHH 2012 – THE YEAR OF THE DRAGONS
Entering the year of the dragon, many brands used this famous chinese symbol as an inspiration of their watch creations. Among them, Parmigiani presented an incredible version of a dragon that required more than 6'000 man hours for 22 different craft professions...
Tags: Audemars Piguet, Parmigiani Fleurier, SIHH, SIHH 2012
Latest Editorial Content
Parmigiani Fleurier introduces the Ovale collection
For the launch of its third member of the family of products, Jean-Marc Jacot, CEO of the Parmigiani Fleurier, gives us further insights into the Ovale collection; a new shape, a new movement and some very original retracting hands for some timepieces of the collection.
- June 18, 2013
Audemars Piguet new sponsor of ArtBasel
The prestigious manufacture from Le Brassus involved itself with the biggest contemporary art fair of the world: ArtBasel. Discover glimpses of the event and the reasons of such a partnership with Tim Sayler, Chief Marketing Officer, and Jasmine Audemars, Chairwoman of the Board of Directors
- June 14, 2013
The path of a watch following the new rules of the Geneva Hallmark
A watch must respect precise criteria to obtain the Geneva seal certification and some operations, as the assembling for instance, must be done on its territory. At Vacheron Constantin, the process begins with the finishes and ends with the final tests as the accuracy for instance. The criteria have been defined in a law that has been adapted in 2011 and the controls are managed by Timelab, a dedicated office. Join The Watches TV to see how a watch get certified
- June 12, 2013
Corum and it’s jewelry watches strategy
To be established as a fine watchmaking brand, you need to have at some point a jewelry watch collection in your portfolio. Corum can now present such a collection, but they’ve also developed a very interesting gem setting technique that enables to produce spectacular dials that we’re not used to, find out more in this video.
- June 10, 2013
On top of having probably the craziest stand of the SIHH 2012, IWC held the biggest party of the event with many friends of the brand: Cate Blanchet, Jean Reno, Luis Figo, Zinedine Zidane, Boris Becker… Find out more info in this video report with Elizabeth Doerr about the new facility that will hold Baselworld starting April 24th 2013. This new building was created by the famous Basel based architects Hezog & de Meuron, interview with Pierre de Meuron. Discover the event held in Monaco on the 30th of May where brands presented their timepieces and interacted with the local public. Interview with Antonio Calce, CEO of Courm, Olivier Perruchot, Piaget France General Manager, Stéphane Actis, Montblanc France Communication Director, and Sophia Chandra, Sales Manager of Hautlence. Find out what it takes to put together an exhibition celebrating such an iconic object as the Royal Oak, a timepiece that goes well beyond being just a legendary watch but a legendary design on its own. A video with some of the great moments of 2012 that we were fortunate to cover: new timepieces, great encounters, fantastic crafstmen, beautiful events and so much more!!! Sounds almost too good, but we’re already looking so much forward to bring you much more in 2013. Find out the trend following the latest important watch auctions held recently in Geneva by Christie’s, Sotheby’s and Antiquorum. New records, market still high, Rolex, Patek Philippe… Discover in this video a watch of fine elegance by Laurent Ferrier; the Galet Micro-Rotor. This brand is fairly new on the scene, but conveys what traditional watchmaking is all about in terms of quality and finishing. It’s never the less not rooted in the past as the silicium escapement confirms!!! With a new world record for a Rolex Sea-Dweller reaching almost 0.5 million Swiss Francs and total sales of the 600 lots proposed slightly above CHF 8,6 Million, find out more about the auction that took place on the 11th of November 2012 with Julien Schaerer, Watch Director and auctioneer of Antiquorum. We also talk about the result of a contemporary Audemars Piguet, the Jules Audemars, and why are Swatch watches not performing, even for prototype versions!
Random Videos
IWC red carpet moment at the SIHH 2012
Baselworld: Press opening of the new facility
Monaco “Rendez-vous de l’Horlogerie” 2011
Discover the strong artistic concept behind Audemars Piguet’s exhibition celebrating the 40 years of the Royal Oak
2012 Editorial medley from TheWATCHES.tv
Trend of the May watch auctions held in Geneva: Christie’s, Sothebys and Antiquorum
Laurent Ferrier: Galet micro-rotor
Results of Antiquorum’s Geneva fall auction
