PIAGET – INAUGURATION NIGHT OF THE ZURICH BOUTIQUE

Valérie Debély, PR Manager of Corum, explains us the strategy and the development of the brand’s presence in various sailing related events during the recent Bol d’Or race on Lake Geneva.

Once a year at the end of summer, the streets of Geneva transform themselves into the biggest wine bar of the city thanks to all the watchmaker’s boutique partnering to present their latest collection to the public. A taste of local wine and a touch of glamour are the ingredients that now make this event a tradition.

And to end this Top 5 program of our coverage of Baselworld 2013, find out the selection of Suzanne Wong, watch journalist for Revolution.

Martin Frei, co-founder and designer of Urwek, gives us some further insights into the brand’s very imaginative creative process. We thought that there has been a lot of Felix Baumgartner recently in the media, so to talk with Martin Frei seemed a good thing to do!!!

An incredible mechanism found a century ago in the Greek sea shadows all our thoughts and current knowledge of when the train gear was first invented. Hublot’ head of R&D, Mathias Buttet, explains us this great story during the presentation held in Paris at the Museum des Arts et Métiers.

This watch is explosive! C₃H₅N₃O₉ , or nitroglycerin as it would be known in lay terms, is an “experimental” watch brand, and its first product is called ZR012. In a zirconium case showing off the Wankel-inspired movement to advantage, it is not hard to see that this limited edition of 12 pieces is the result of a joint effort between Urwerk and MB&F. Learn more about it in this video with watch journalist Elizabeth Doerr.