When you see that the slogan on the Lift Conference is "What can the future to for you?", now you understand why they would invite Max Busser, Founder of MB & F, as speaker to this very exciting conference. Lift works to identify and anticipate current and emerging usages of digital technologies through research, events, publications and services.


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Tags: Lift Conference, Max Busser, MB & F

    Latest Editorial Content

Urwerk unveils the Knight, a.k.a. the UR – 105M

  • The futuristic brand made a jump back in the Middle Age to invent the Knight, its last creation. Classical and smooth, the Knight, also known as the UR 105-M, has a domed sapphire glass, a aestetic protection on its rotative carrousel and a visual distinctive signature: a large bezel. It integrates in particular visible fixing points evoking the nails of the knights shields. Designed as a contemporary symbol of courage and endeavor, the Knight is available in two versions – gray or black Altin coated bezel – for an average price of 70’000 USD.

  • April 23, 2014
  • Tags: Knight, UR 105-M, Urwerk

The Clifton collection by Baume & Mercier

  • Classical, vintage and contemporary at the same time, the Clifton collection by Baume & Mercier gives an access to fine and smart watchmaking for an affordable price. Listen to Alexandre Peraldi, Head of design, about the origins and the characteristics of this collection launched in 2013 and inspired by a model of the 50′s.

  • April 17, 2014
  • Tags: Alexandre Peraldi, Baume & Mercier, Classical, Clifton, Vintage

Parmigiani goes rowing in London

Jaquet Droz new watches presented at Baselworld 2014

  • This clip is a selection of our best sequences of the novelties presented by Jaquet Droz during this last Baselworld 2014. No blabla, just watches, enjoy!

  • April 12, 2014
  • Tags: Baselworld 2014, Jaquet Droz


    Random Videos

The notion of trend in watchmaking with Michael Clerizo

  • Do serious watch brands follow trends or are they above them? Follow this interesting discussion with Michael Clerizo, watch author and journalist for the Wall Street Journal.

  • December 30, 2013
  • Tags: Michael Clerizo

Marcus; 10-year of a special boutique celebrated in special style

SIHH 2012 – Top 5 with Louis Nardin

Top 5 of Louis Nardin at Baselworld 2012

Geneva’s harvest 2013 – Following a watch novice (part 2 of 2)

Geneva’s Harvest 2013 – Following a watch enthusiast (Part 1 of 2)

Baume & Mercier – Linea presentation

  • In this video report, discover the Linea collection from Baume & Mercier, a woman’s watch that now offers a 32mm automatic model, as well as the classic 27mm quartz model. The main particularity of this watch is that it has interchangeable bracelets as you will see and can easily be adapted to the mood of the day!

  • July 24, 2012
  • Tags: Baume & Mercier, Linea