MB & F – WHY WOULD A GEEKY EVENT INVITE A WATCHBRAND?



When you see that the slogan on the Lift Conference is "What can the future to for you?", now you understand why they would invite Max Busser, Founder of MB & F, as speaker to this very exciting conference. Lift works to identify and anticipate current and emerging usages of digital technologies through research, events, publications and services.

 

Learn more about the conference

Tags: Lift Conference, Max Busser, MB & F



    Latest Editorial Content

Parmigiani goes rowing in London

Jaquet Droz new watches presented at Baselworld 2014

  • This clip is a selection of our best sequences of the novelties presented by Jaquet Droz during this last Baselworld 2014. No blabla, just watches, enjoy!

  • April 12, 2014
  • Tags: Baselworld 2014, Jaquet Droz

Chopard new watches presented at Baselworld 2014

  • This clip is a selection of our best sequences of the novelties presented by Chopard during this last Baselworld 2014. No blabla, just watches, enjoy!

  • April 12, 2014
  • Tags: Chopard

La Montre Hermès new watches presented at Baselworld 2014

  • This clip is a selection of our best sequences of the novelties presented by La Montre Hermès during this last Baselworld 2014. No blabla, just watches, enjoy!

  • April 12, 2014
  • Tags: Baselworld 2014, Hermès

        


    Random Videos

Trend of the May watch auctions held in Geneva: Christie’s, Sothebys and Antiquorum

Historic timepieces with Girard-Perregaux – Part 1

  • Discover in this Part 1 some very interesting historical insights about watchmaking with Willy Schweizer, curator of the Girard-Perregaux museum. Among different timepieces, you will see the famous Esmeralda watch that won gold at the Exposition Universelle de Paris of 1889 for its astonishing case engraving and movement precision.

  • March 5, 2013
  • Tags: Girard-Perregaux, Historical timepieces, Willy Schweizer

A history of time

  • Dominique Fléchon, historian specialized in timekeeping and watchmaking expertise, introduces his new book which is to become a reference for all watch enthusiasts, from collectors to sales people.

  • October 21, 2011
  • Tags: Dominique Fléchon, FHH, Fondation de la Haute Horlogerie

Van Cleef & Arpels: new boutique and developments

  • Interview with Guy Châtillon, President of Van Cleef & Arpels Europe, Russia and Middle East, who talks to us about the new boutique of  Geneva and the development of VCA as a manufacturer in the years to come.

  • May 28, 2013
  • Tags: Geneva, Guy Châtillon, Van Cleef & Arpels

RICHARD MILLE – Novelties from the SIHH 2012

  • Richard Mille, CEO of the eponym brand, shows us the main novelties presented at the SIHH. Star polo player and brand ambassador, Pablo Mac Donough, gives us his views on the necessities of the watch specially designed for a polo player.

  • January 17, 2012
  • Tags: Pablo Mac Donough, Richard Mille, Richard Mille, SIHH, SIHH 2012

Launch of Greubel Forsey’s Double Tourbillon Asymétrique

HYT, the challenge behind the technology and it’s future

  • HYT watches’ fluidized display of time has certainly created a huge amount of buzz, but there were definitely challenges in perfecting the incredible level of technology found in the system. Find out more about the brains behind it.

     

  • December 4, 2013
  • Tags: Fluidic, HYT, Johann Rohner, Lucien Vouillamoz, Technology