JEANRICHARD – INTERVIEW WITH MASSIMO MACALUSO

Are the different Digital platforms used by brands such as Facebook, Twitter, Pinterest, their own forum, compatible? Do you need to be on all of them?  Find out in this special video report with insights from “Luxury brands – the fine art of marketing and communication – II” conference organized by The Marketing and Communication Loft on 27th September 2012, Geneva.

During a visit to De Bethune’s factory, Denis Flageollet, co-founder and Head of technical departement, explains us in this video their new approach to the regulation of watches: a magnetic oscillating system opening the door to frequencies as high as 20’000 Hertz. Their “open source” approach goes against intellectual protection habits of the industry, but what they want is to make things go fast to the benefit of watchmaking evolution.

St Moritz is definitely a special place and not your ordinary shopping neighborhood! Find out more in this video report with Raphael Gübelin, CEO of the Swiss eponymous multibrand retailer and sponsor of the main horse race held during White Turf, the spectacular races taking part on the frozen lake of the Engadin village.

A few weeks before the Olympics, you will understand the complexity behind extreme precision timekeeping developed throughout the years by Omega Timing. Peter Hürzeler explains us the mission of Omega Timing, which goes way beyond “just” timing!

Vacheron Constantin supports the European Days of “Métiers d’Art”, a celebration and presentation of various fine craftsmanship and launches the “Cercle 250″ initiative regrouping companies having more than 250 year of non stop activity . Interview with Mr Julien Marchenoir, Brand Equity & Heritage Director of the brand.