MB&F : HOROLOGICAL MACHINE HM4, THUNDERBOLT

How do brands use Digital Media and in particular Social Media as an efficient communication platform? What are the dangers and the limits? Is transparency compatible with the world of luxury? Find out in this special video report

Find out in this report why it takes at least 5 years to develop a new movement and what is the lifespan of such a development? Interview with Jean-Daniel Dubois, CEO of Vaucher Manufacture, a company dedicated to the development and the manufacturing of watch movements for other brands.

We kick off the new watchmaking season with Elizabeth Doerr, watch journalist and writer, and Marc André Deschoux, editor-in-chief of TheWATCHES.tv. Watch these two specialists chat about the main trends of this new fall season, major launches from independent watch brands, development of the ladies watch market and remark on the general economic climate and its impact on the watch industry.

Reunited under the same roof, Les Cadraniers (dial makers) and Les Boìtiers (case makers) de Genève will now benefit from synergies from these two sets of very meticulous competencies. We often hear of precision in the mouvements, but dials and cases need the same upmost skilled personnel to produce what finally you will see the most in a watch! François-Paul Journe has been a key contributor behind this ambitious project freshly inaugurated.

Discussion with Charris Yadigaroglou, Head of Communication of MB&F, during the presentation to the press of the MAD Gallery concept. As expected, MB&F have again set a new level with this first store mixing different mechanical sculptures: both the brand’s crazy timepieces and some art pieces from international artists.