HAUTLENCE – ENTERING A NEW PHASE

Jaquet Droz commissioned Jean-Christophe Nothias, author, for an original and audacious project. For the first time we will discover the life of one the key watchmakers of his time, Pierre Jaquet Droz, not on an historical and factual basis, but as a real novel. The idea is to find out who was this ingenious man, his travels and encounters in the middle of the “Enlightenment Ages”, his family and legacy, instead of a historical description of what he achieved.

In the context of serious redefinition of distribution networks of the watch industry, Luc Perramond, CEO of La Montre Hermès, tells us the strategy behind Hermes’ new boutique concept dedicated to watches, boutiques mainly found for the time being in Asia.

Find out the Top 5 selection of Michael Clerizo, author and journalist for the Wall Street Journal, at this latest Baselworld 2013…

Interview with Jean-Marc Jacot, CEO of the Parmigiani Fleurier, who gives us some pertinent and original reasons why the brand is committed to the world of hot air ballooning as they unveiled their second balloon at the Geneva Montgolfiades: you know when you’re going to take off, but never when or where you’re going to land!

How do brands use Digital Media and in particular Social Media as an efficient communication platform? What are the dangers and the limits? Is transparency compatible with the world of luxury? Find out in this special video report

As we mentioned in a previous editorial, the woman market is still quite untapped and brands are looking into different ways to develop this. A  smart example of this is with Parmigiani Fleurier’s Woman of Exception concept where the idea is not to simply use a glamourous ambassador, but women that have actually achieved something in their lives. Find out more in this video report with Jean-Marc Jacot, CEO of the brand.