ELISABETH DOERR’S TOP 5 – PART 1

Bruno Grande, COO of JeanRichard, explains us the brand’s new product positioning with the introduction of 3 new collections; Terrascope, Aquascope and Aeroscope. Benefiting from an industrialized ETA movement, this has enabled to brand to lower the entry price of their models, as well as keeping their own manufacture movement for their high end timepiece, the 1681 line. Part of the Sowind Group, this move will help the brand differentiate significantly from Girard Perregaux and reduce any market confusion and increase synergies at the group level.

Reunited under the same roof, Les Cadraniers (dial makers) and Les Boìtiers (case makers) de Genève will now benefit from synergies from these two sets of very meticulous competencies. We often hear of precision in the mouvements, but dials and cases need the same upmost skilled personnel to produce what finally you will see the most in a watch! François-Paul Journe has been a key contributor behind this ambitious project freshly inaugurated.

In this report, find out why Chopard is starting a new concept called “Chopard goes clubbing” and aims to reach out to a younger audience for some it’s product line. Interview with Caroline Scheufele, Artistic Director and Co-President of Chopard, who gives us further insights on this strategy for the first event held in Geneva with the presence of Craig David, singer and DJ.

TAG Heuer present the world’s first ever mechanical chronograph able to measure and display the 1/1000th of a second.

In this Part 2, find out with Willy Schweizer, curator of the Girard-Perregaux museum, some of the creative timepieces produced in the 19th and early 20th century by the brand.

Discover with Elizabeth Doerr the Piaget Emperador Tourbillon watch, the thinnest in its class!

A few days before traveling to Asia for an extensive tour, Mr Roger Dubuis, watchmaker and founder of the eponym brand, granted us an interview where he shares his thoughts and envy before this trip taking him to Japan, Taiwan and Korea.