BELLES MONTRES 2011- WHAT BRANDS ARE LOOKING FOR?
Little insight into the Belles Montres 2011 edition held in Paris, a watch show that gathered 12'500 people in just 3 days at the Carousel du Louvre.
Tags: Belles Montres 2011
Latest Editorial Content
Parmigiani Fleurier introduces the Ovale collection
For the launch of its third member of the family of products, Jean-Marc Jacot, CEO of the Parmigiani Fleurier, gives us further insights into the Ovale collection; a new shape, a new movement and some very original retracting hands for some timepieces of the collection.
- June 18, 2013
Audemars Piguet new sponsor of ArtBasel
The prestigious manufacture from Le Brassus involved itself with the biggest contemporary art fair of the world: ArtBasel. Discover glimpses of the event and the reasons of such a partnership with Tim Sayler, Chief Marketing Officer, and Jasmine Audemars, Chairwoman of the Board of Directors
- June 14, 2013
The path of a watch following the new rules of the Geneva Hallmark
A watch must respect precise criteria to obtain the Geneva seal certification and some operations, as the assembling for instance, must be done on its territory. At Vacheron Constantin, the process begins with the finishes and ends with the final tests as the accuracy for instance. The criteria have been defined in a law that has been adapted in 2011 and the controls are managed by Timelab, a dedicated office. Join The Watches TV to see how a watch get certified
- June 12, 2013
Corum and it’s jewelry watches strategy
To be established as a fine watchmaking brand, you need to have at some point a jewelry watch collection in your portfolio. Corum can now present such a collection, but they’ve also developed a very interesting gem setting technique that enables to produce spectacular dials that we’re not used to, find out more in this video.
- June 10, 2013
Christian Selmoni, Art Director of Vacheron Constantin, reviews the main novelties of the brand at this year’s SIHH: the beautiful and amazing Metiers d’Arts series and the revamp of the classic Malte model. A special video report from Tokyo with Mr Stefano Macaluso and Mr François-Henri Pinault explaining the special link between Girard-Perregaux and Japan as the brand celebrates its 150 years presence in this country. Mr François Perregaux was actually the first Swiss citizen to live in Japan and died in 1877 in Yokohama. Andrian Bosshard, CEO of Certina, demonstrates the 8 functions of the new DS Multi-8. Ceremony of the 2010 Watch of year by Montres & Passion. Discover the Top 5 of Louis Nardin, Editor-in-Chief of Worldtempus, during the last 2012 Baselworld exhibition: Zenith Pilot Doublematic, Badollet L’Ivresse, Glasshütte Original Grande Cosmopolite Tourbillon, Patek Philippe ref. 4968 and Hermès Arceau Parcours d’H. Jaquet Droz commissioned Jean-Christophe Nothias, author, for an original and audacious project. For the first time we will discover the life of one the key watchmakers of his time, Pierre Jaquet Droz, not on an historical and factual basis, but as a real novel. The idea is to find out who was this ingenious man, his travels and encounters in the middle of the “Enlightenment Ages”, his family and legacy, instead of a historical description of what he achieved. Charris Yadiragoglou, Head of Communication of MB&F, explains us the difference between a global luxury brand and the positioning of a niche brand such as MB&F. Interview was performed during the “Insights from luxury brands” conference organized by the Marketing & Communication Loft.
Random Videos
VACHERON CONSTANTIN – SIHH novelties with Christian Selmoni
GIRARD-PERREGAUX – A love story between the brand and Japan
Certina’s new multifunction watch
Watch of the year 2010 by Montres & Passion
Top 5 of Louis Nardin at Baselworld 2012
Historic novel on the life of Pierre Jaquet Droz, an original project
What’s a luxury brand with MB&F?
