BAUME & MERCIER – NEW BRAND POSITIONING WITH ALAIN ZIMMERMANN

In this video report, discover the Linea collection from Baume & Mercier, a woman’s watch that now offers a 32mm automatic model, as well as the classic 27mm quartz model. The main particularity of this watch is that it has interchangeable bracelets as you will see and can easily be adapted to the mood of the day!

A video with some of the great moments of 2012 that we were fortunate to cover: new timepieces, great encounters, fantastic crafstmen, beautiful events and so much more!!! Sounds almost too good, but we’re already looking so much forward to bring you much more in 2013.

Since 4 years, Cartier has redefined its mission in the fine watchmaking world. This video explains how and why with the interview of Arnaud Carrez, CEO of Cartier Switzerland.

Discover in this Part 1 some very interesting historical insights about watchmaking with Willy Schweizer, curator of the Girard-Perregaux museum. Among different timepieces, you will see the famous Esmeralda watch that won gold at the Exposition Universelle de Paris of 1889 for its astonishing case engraving and movement precision.

Dr Helmut Crott, owner of the brand, gives us some hindsight into the brand’s history and its special relation with the world of science. This could only lead the brand in having an unusual but pertinent ambassador, Dr Etienne Klein, a nuclear physicist specialist in time related issues, but on another level!

As we mentioned in a previous editorial, the woman market is still quite untapped and brands are looking into different ways to develop this. A  smart example of this is with Parmigiani Fleurier’s Woman of Exception concept where the idea is not to simply use a glamourous ambassador, but women that have actually achieved something in their lives. Find out more in this video report with Jean-Marc Jacot, CEO of the brand.

Girard-Perregaux has been working on this new escapement since 2008 and with the precious usage of silicium this escapement has become a reality. This will for sure help Girard-Perregaux further establish itself as an innovating brand, discover more in this video report.

For our last Top 5 of this year’s SIHH, we asked Vincent Daveau, French watch journalist, what was his 5 picks: Panerai, Piaget, Cartier, Richard Mille and Jaeger-LeCoultre.