AN EXAMPLE OF HOW BRANDS CATER TO THE WOMAN MARKET

This is a true worldtimer, one that covers all 37 different time zones around our planet! Vacheron Constantin introduced this year this beautiful timepiece which will also display global night and day indication, as well as presenting time on a 24-hour scale instead of a regular 12-hour dial. Find our more in this video report with Elizabeth Doerr.

Bruno Grande, COO of JeanRichard, explains us the brand’s new product positioning with the introduction of 3 new collections; Terrascope, Aquascope and Aeroscope. Benefiting from an industrialized ETA movement, this has enabled to brand to lower the entry price of their models, as well as keeping their own manufacture movement for their high end timepiece, the 1681 line. Part of the Sowind Group, this move will help the brand differentiate significantly from Girard Perregaux and reduce any market confusion and increase synergies at the group level.

When you’re a multiple world ski champion, what does a tenth of a second represent? Answer with Didier Cuche, current Super G world champion, four times winner of the Cristal Globes Downhill and Corum ambassador during a training at 3’800 meters in Zermatt before the start of this new season 2011-2012.

While a great watch exhibition is taking place in Geneva until April this year (special report to come on TheWATCHES.tv), the various museums unifying their collections took some of their incredible timepieces and showed them during this year’s SIHH.

Little insight into the Belles Montres 2011 edition held in Paris, a watch show that gathered 12’500 people in just 3 days at the Carousel du Louvre.

Interview with the president of the Foundation of the Grand Prix d’Horlogerie de Genève, Mr Carlo Lamprecht, as he reveals in our video the new format of the GPHG. You will also see an interview of the winner of the Aiguille d’Or 2011 prize, Mr Pierre Jaques, CEO of De Bethune.

Interview with Vincent Perriard, CEO of HYT watches, who talks to us about the unicity of the brand and their hydraulique display of time just of days before the presentation of their new timepiece, the H2, for which we have exclusive images!

During a visit to De Bethune’s factory, Denis Flageollet, co-founder and Head of technical departement, explains us in this video their new approach to the regulation of watches: a magnetic oscillating system opening the door to frequencies as high as 20’000 Hertz. Their “open source” approach goes against intellectual protection habits of the industry, but what they want is to make things go fast to the benefit of watchmaking evolution.