A FEW DAYS BEFORE THE AUCTION AT CHRISTIE’S

Charris Yadiragoglou, Head of Communication of MB&F, explains us the difference between a global luxury brand and the positioning of a niche brand such as MB&F. Interview was performed during the “Insights from luxury brands” conference organized by the Marketing & Communication Loft.

La Montre Hermès celebrates its 100-year related watchmaking history with the launch of their own in-house caliber, the H1837.

Dominique Fléchon, historian specialized in timekeeping and watchmaking expertise, introduces his new book which is to become a reference for all watch enthusiasts, from collectors to sales people.

With a new world record for a Rolex Sea-Dweller reaching almost 0.5 million Swiss Francs and total sales of the 600 lots proposed slightly above CHF 8,6 Million, find out more about the auction that took place on the 11th of November 2012 with Julien Schaerer, Watch Director and auctioneer of Antiquorum. We also talk about the result of a contemporary Audemars Piguet, the Jules Audemars, and why are Swatch watches not performing, even for prototype versions!

After a successful partnership with the music world and the Montreux Jazz Festival, Parmigiani Fleurier has now decided to be present in the world of cinema by becoming partner of the famous Swiss Locarno Film Festival.

Martin Frei, co-founder and designer of Urwek, gives us some further insights into the brand’s very imaginative creative process. We thought that there has been a lot of Felix Baumgartner recently in the media, so to talk with Martin Frei seemed a good thing to do!!!