16 “PENDULES MYSTéRIEUSES” BY CARTIER

Discover the latest edition of GTE.

St Moritz is definitely a special place and not your ordinary shopping neighborhood! Find out more in this video report with Raphael Gübelin, CEO of the Swiss eponymous multibrand retailer and sponsor of the main horse race held during White Turf, the spectacular races taking part on the frozen lake of the Engadin village.

As we mentioned in a previous editorial, the woman market is still quite untapped and brands are looking into different ways to develop this. A  smart example of this is with Parmigiani Fleurier’s Woman of Exception concept where the idea is not to simply use a glamourous ambassador, but women that have actually achieved something in their lives. Find out more in this video report with Jean-Marc Jacot, CEO of the brand.

Dr Helmut Crott, owner of the brand, gives us some hindsight into the brand’s history and its special relation with the world of science. This could only lead the brand in having an unusual but pertinent ambassador, Dr Etienne Klein, a nuclear physicist specialist in time related issues, but on another level!

In a time when more and more watch brands get involved with football, Parmigiani Fleurier is not only the official timekeeper of the french Olympique de Marseille Football Club, but also rewards each month the best player of the club with a special trophy voted by the fans of the legendary club.

For the current floral themed exhibition of Vacheron Constantin’s private collection in Geneva, TheWATCHES.tv has interviewed Jérôme Meier, expert watchmaker at Vacheron Constantin. He gives us further insight into the 50 timepieces ranging from 1780 through the 1930′s displayed until December 2012.