ITEMS TAGGED CHARRIS YADIGAROGLOU

Another innovating move for the ever original MB&F brand : instead of presenting a watch at Baselworld 2013, they presented a machine that doesn’t give time!!! Find out more with Charris Yadigaroglou, Head of Communication of MB&F.

Charris Yadiragoglou, Head of Communication of MB&F, explains us the difference between a global luxury brand and the positioning of a niche brand such as MB&F. Interview was performed during the “Insights from luxury brands” conference organized by the Marketing & Communication Loft.

The new Horological Machine from MB&F is yet another timepiece bringing us back to our childhood dreams, but this time the theme is super cars from the 70′s. The HM5 displays time vertically through a prism and has a digital feel to it. The movement is placed horizontally within a waterproof case onto which the outer zirconium case is rigged, like the architecture of super cars! Limited to 66 pieces, the HM5 is priced around CHF 55’000.- swiss francs suggested retail price.

Discussion with Charris Yadigaroglou, Head of Communication of MB&F, during the presentation to the press of the MAD Gallery concept. As expected, MB&F have again set a new level with this first store mixing different mechanical sculptures: both the brand’s crazy timepieces and some art pieces from international artists.