ITEMS TAGGED ALAIN ZIMMERMANN
BAUME & MERCIER – New brand positioning with Alain Zimmermann
Interview with Alain Zimmermann, CEO of Baume & Mercier, who explains to us the big shift taken by the brand and the values it now puts forward. He also gives us his views on the use of digital media in order to increase the proximity to its customers.
- January 24, 2012
BAUME & MERCIER – New brand positioning with Alain Zimmermann
Interview with Alain Zimmermann, CEO of Baume & Mercier, who explains to us the big shift taken by the brand and the values it now puts forward. He also gives us his views on the use of digital media in order to increase the proximity to its customers.
- January 15, 2012