10'045
Jul 22, 2014

Victorinox, an iconic Swiss brand

Tags: Carl Elsener, Swiss Army Knife, Switzerland, Victorinox

For its 130th anniversary, Victorinox, the brand behind the legendary Swiss Army knife, greeted TheWATCHES.tv in Ibach in the Canton of Schwiz right in the middle of Switzerland. Mr Carl Elsener, CEO and 5th generation owner of this iconic brand shared with us the spirit and values that are so profound in the daily management and development of the company.

More than 20 years ago, Victorinox introduced timpepieces to its portfolio of products and this now represents 20% of the turnover of the company. So just a few weeks before the introduction of a major new watch (we'll keep you posted), let's find out more about this iconic brand in the postcard scenery of Switzerland.

Carl Elsener, CEO of Victorinox Carl Elsener, CEO of Victorinox

The Swiss iconic Victorinox Swiss Armiy Knife The iconic Victorinox Swiss Army Knife

A super complicated Victorinox knife We know about complicated watches, but this knife isn't bad either!!!

Victorinox Headquarters in Ibach Victorinox Headquarters in Ibach

TheWATCHESrv at victorinox TheWATCHES.tv at Victorinox, Ibach, Switzerland

NEW: Subscribe to our monthly content mailing list

* indicates required



youtubeVIEWS 5308LIKES 50COMMENTS 2

  • manoman0

    manoman0

    I've got one. Because, I need one. Really.

    Sep 06, 2014


NEW: Subscribe to our monthly content mailing list

* indicates required

Related Content ( 4 )

thewatches-tv-1st-semester-2014-recap
TheWATCHES.tv 1st Semester 2014 Recap
Watchmaking is all about passion, innovation, creativity, seriousness, rigour and so forth but at the same tim...
3'572
Jul 17, 2014
the-very-strong-i-n-o-x-by-victorinox
The Very Strong I.N.O.X. By Victorinox
As solid as a Swiss army knife! The new I.N.O.X. model from Victorinox has to pass 130 tests before its makers...
92'102
Aug 28, 2014
ultimate-time-optimisation-with-private-aviation-thewatches-tv-at-ebace-2014
Want to optimise your time? Go for a jet!!!
Optimising your time is the perfect excuse to go for a private plane, so with this in mind we went to the EBAC...
4'313
May 30, 2014
discover-hands-manufacturing
Discover Hands Manufacturing in Watchmaking
More than 30 operations and at least one week are necessary to manufacture a hand for a high-end watch. The WA...
37'215
Apr 29, 2014