Jan 6, 2017

Let’s Make Watchmaking Great Again – A special PRIMETIME


I know that this title is a bit of a caricature, but 2016 has for sure seen the end of a very special cycle for the watchmaking industry. After an incredible series of record years, the brutal decline a watch sales across the globe will definitely have an impact on how watchmakers come out with new products, how they position them and will unfortunately make its toll for a few brands and most importantly for some of their employees.

We love watchmaking and we love the craft, but there has been a bit of excess in the recent years and we simply hope that brands will adapt more accordingly as the rules of the game have changed.

This does not mean that we will not see fantastic new timepieces in 2017, but we are convinced that the return to watchmaking substance will prevail and brands will focus more and more on what makes this craft so special. That is also our mission and has always has been, so we are really looking forward bringing new and exciting video reports throughout the year and are ever more so enthusiast at doing this as our audience is really nicely increasing from month to month.

Additionally to our regular reports, we have just introduced our new segment dedicated to collectors "Me, Myself 6 My Watches"; how they came into watchmaking, what made them tick, but we will also introduce a new series dedicated to understanding better how a watch works. We will also be producing a new series on the rich history of watchmaking and both these new series will be done in collaboration with some very special people.

We can't thank enough our audience for the great feedback we receive on a continuous basis. This is naturally really nice and motivates us even more to come with entertaining and higher quality videos, as for us watchmaking is all about pleasure and sharing.

youtubeVIEWS 8550LIKES 402COMMENTS 149

  • kenneth tape

    kenneth tape

    Inspirational :)

    Oct 09, 2017

  • A A

    A A

    I don't mind you featuring high-end watches. I wouldn't be able to see them any ohter way.

    Jan 28, 2017

  • Кирилл Волков

    Кирилл Волков

    yep... for little financing ofcourse) Really! what the great song plays on background in the middle of video)))

    Jan 17, 2017

  • steven uk1

    steven uk1

    Half of the mechanical watch industry will be gone by 2020. Even companies like IWC are getting it completely wrong. Price increase @ 100% by Rolex and IWC over the last 8 years are nothing but an illustration of pure greed.

    Jan 17, 2017

  • George Cookie

    George Cookie

    to make Swiss watch making great again, you have to first make Switzerland great again.

    Jan 14, 2017

  • JamezMeX


    Guess all that's eft to say is: thanks to LVMH, H & Mr. B. Looking forward on meeting you at SIHH Marc. Great work as always!!!

    Jan 13, 2017

  • 4plus2


    I really enjoy this channel, I'm crazy about timepieces

    Jan 13, 2017

  • Harold Bullock

    Harold Bullock

    Even tho most of the watches you put on stage are beyond my reach, I still enjoy learning about what is out there. please keep your main focus on these high end horology pieces.

    Jan 10, 2017

  • Poldax


    It's an interesting channel for sure. :)

    Jan 09, 2017

  • JF schnell

    JF schnell

    hope you all have a better year than the watch business 😂

    Jan 08, 2017

  • leonardo delmonte

    leonardo delmonte

    What are you wearing in this video?

    Jan 07, 2017

  • Ernani Junior

    Ernani Junior

    Great points in this video, Marc André. As a person within the industry, you are our channel to understand some issues in the world of watchmaking. We all have love for this incredible object of technique and art, the fine luxury watch. We do not want it to disappear in any way possible. The high volumes produced without demand, greedy prices and lower quality simply don't match, don't work in real life. Yes, the consumer is passionate, but he / she is not detached from reality to fulfill only this passion. Add high taxes in some countries (Brazil in my case) and you get impossible price tags. I hope all the changes in the head of these companies lead to a point of estability.

    Jan 07, 2017

  • humer15x


    Happy new year to the Wachtestv team! You have a nice animated white background but maybe you can change it into an inside of a watch or parts of a watch. Just an idea ; ) Go on doing so good!

    Jan 07, 2017

  • Surya Narayanan

    Surya Narayanan

    HAPPY NEW YEAR .. I love your work ! Thank you.

    Jan 07, 2017

  • Thomas Moll

    Thomas Moll

    Bonne année, MAD :-) As of recently (and often in the light of the new "Swiss made" rules) there are a lot of discussions on watch forums about the sourcing of rather major components from abroad - namely cases and bracelets (from China, of course). I'd really love to see a segment on this aspect (not necessarily a "blame game"...) so that we as customers will be a bit less taken for dummies.

    Jan 07, 2017

  • watchman


    If some companies buy back their watches in order to prevent them from ending up on the grey market, what do they do with them. Do they destroy them or try to reintroduce them at a later date?

    Jan 07, 2017

  • Erik Montigny

    Erik Montigny

    Great year ahead of us with awesome content ! Best wishes for 2017 !

    Jan 06, 2017

  • saudibear32


    sweet Marc! the more horology porn the better!! Happy New Year!!

    Jan 06, 2017

  • Fredrik Avall

    Fredrik Avall

    Please have watch-related merchandise in the boutique such as scarfs, t-shirts, socks etc. at a reasonable price. Thank you!

    Jan 06, 2017

  • Christopher Taylor

    Christopher Taylor

    Fantastic video! Uber fantastic channel! The required future direction of the watch industry you described echoes the ethos of Christopher Ward. High quality watches at an affordable price. I recommend reading their story on their website, they are good guys. Keep up the good work 👍🏻

    Jan 06, 2017

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