Dec 7, 2012

JeanRichard, new product positioning

Tags: Bruno Grande, JeanRichard

Bruno Grande, COO of JeanRichard, explains us the brand's new product positioning with the introduction of 3 new collections; Terrascope, Aquascope and Aeroscope. Benefiting from an industrialized ETA movement, this has enabled to brand to lower the entry price of their models, as well as keeping their own manufacture movement for their high end timepiece, the 1681 line. Part of the Sowind Group, this move will help the brand differentiate significantly from Girard Perregaux and reduce any market confusion and increase synergies at the group level.

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