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Jan 24, 2012

BAUME & MERCIER – New brand positioning with Alain Zimmermann

Tags: Alain Zimmermann, Baume & Mercier, SIHH, SIHH 2012

Interview with Alain Zimmermann, CEO of Baume & Mercier, who explains to us the big shift taken by the brand and the values it now puts forward. He also gives us his views on the use of digital media in order to increase the proximity to its customers.



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