Mar 11, 2016

Bamford Watch Department Or How To Fully Customise Your Watch

Tags: Audemars Piguet, Customisation, Daydate, Daytona, George Bamford, Personnalization, Rolex, Royal Oak Offshore

Just a few days ago we were in London and met George Bamford, founder of Bamford Watch Department, whose main activity revolves around the customisation of watches, mainly Rolex, Audemars Piguet and Patek Philippe.

For George Bamford the notion of luxury as we know it is dead, having plenty of people with the same watch doesn't make you in any way special. The key now is in the notion of individuality and how you express it and this was the initial motivation into making what started as a personal project into a real business. He started by using coating techniques that were available at the time, such as DLC and PVD, but he has now invested considerable ressources into developing their own techniques using military grade technologies, such a graphite and titanium coatings. But the customisation doesn't stop here, as you can modify practically anything on the watch; hands, dials, special engraving... Never the less, Bamford Watch Department will never touch the mechanism itself, as George Bamford believes that is where the soul of the watch lies and shouldn't be messed around with. Could also be that that would open the door to some serious after sale service issues!!!

Anyhow, he presented us his new office nicknamed the "Hive", a great 5-story building in the very center of Mayfair, the fancy and chic neighbourhood of London. You will now find two special client rooms where you can plan your desired customisation, but it also regroups their own service center, a Research & Development department, as well as a design studio. So a rather impressive outfit for this business that started almost 13 years ago proving that George Bamford knows where he is going.

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  • Oper8tion Diamon8tion

    Oper8tion Diamon8tion

    Lovin the matte finishes. Nice touch.

    May 16, 2018

  • John Harris

    John Harris

    What a load of Self Indulgent, Pretentious, Butt Fooking Ugly Looking Watches. IMO he's ruined every one of them. Book him Danno, Murder One.

    Apr 20, 2018

  • PC Principal

    PC Principal

    ‘As soon as you change the heart of the watch... I believe it looses that soul’. Ok now I get it, you don’t believe a word of the bullshit your trying to sell, your just ripping off snobs that have too little sense & too much money. Ugly watches for ugly people I guess.

    Apr 03, 2018

  • Ahmed Raza

    Ahmed Raza

    my god man, he just made the most boring rolex watches into more interesting and fun to wear.

    Feb 24, 2018

  • Vita Brevis

    Vita Brevis

    And now he's working officially with Mr Biber - Customizing Zenith.

    Feb 22, 2018

  • D


    how to make a 30 000 Dollar watch look like a 5 euro watch omg its ugly!

    Feb 12, 2018

  • Brian R

    Brian R

    2:53 the coolest one

    Feb 10, 2018

  • Conrad Howard

    Conrad Howard


    Jan 06, 2018

  • Asma Khatoon

    Asma Khatoon

    Are watches only for time?

    Jan 05, 2018

  • Fredrik Johansson

    Fredrik Johansson

    he's trying to hard to sound credible....

    Dec 27, 2017

  • jimmunsw


    No, he elevated watch form into art form! There r always ppl who like extra ordinary things, things like 1 and only piece! Personalisation n customisation is always there, but how good is it? U hv to hold n feel it before one can say its nonsense or its amazing! Judging from his well to do office n set up, i think he has his customers base for a long time to come. Its d same like a Saudi King or Brunei Sultan would hire Patek.P to make a super watch with only 1 serial number n no other, bcos they would not like to see another same watch at his 70 years birthday party or dinner right? ....something like that ;)

    Dec 25, 2017

  • Philippe S.

    Philippe S.

    Montre Movado (de nombreuses licences dont Ferrari Montre...) a eviter ABSOLUMENT. Matériel bas de gamme et AUCUN service apres vente si vous avez un probleme. Des dizaines de mail envoyés au siège depuis plus d'un an toujours en attente d'une solution.

    Dec 15, 2017

  • redazi1


    No good ,yes you can money with some stupid people,but changing the dial of a watch it s not original at all,

    Dec 14, 2017

  • Nexus Achiles

    Nexus Achiles

    He's completely ruined the aesthetics of those classic pieces. Awful.

    Dec 03, 2017

  • Shannmeister


    Judging by the comments the subject of personalisation is a polerising one. I think that there will be a market for this kind of customising for those who can't afford true one offs that the likes of Roger Smith makes.

    Oct 28, 2017

  • BigDutchKingTut



    Oct 27, 2017

  • Kevin O'Brien

    Kevin O'Brien

    That looks like shit

    Oct 23, 2017

  • Laurence Heaney

    Laurence Heaney

    So you did the to camera piece in Switzerland?

    Oct 19, 2017

  • Jason Wan

    Jason Wan

    "I don't change the heart of the watch". - tldr - "I don't have the skills to do anything about the movement"

    Oct 15, 2017

  • Patrick B

    Patrick B

    Each to his own but these are not for me.

    Aug 28, 2017

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