Mar 11, 2016

Bamford Watch Department Or How To Fully Customise Your Watch

Tags: Audemars Piguet, Customisation, Daydate, Daytona, George Bamford, Personnalization, Rolex, Royal Oak Offshore

Just a few days ago we were in London and met George Bamford, founder of Bamford Watch Department, whose main activity revolves around the customisation of watches, mainly Rolex, Audemars Piguet and Patek Philippe.

For George Bamford the notion of luxury as we know it is dead, having plenty of people with the same watch doesn't make you in any way special. The key now is in the notion of individuality and how you express it and this was the initial motivation into making what started as a personal project into a real business. He started by using coating techniques that were available at the time, such as DLC and PVD, but he has now invested considerable ressources into developing their own techniques using military grade technologies, such a graphite and titanium coatings. But the customisation doesn't stop here, as you can modify practically anything on the watch; hands, dials, special engraving... Never the less, Bamford Watch Department will never touch the mechanism itself, as George Bamford believes that is where the soul of the watch lies and shouldn't be messed around with. Could also be that that would open the door to some serious after sale service issues!!!

Anyhow, he presented us his new office nicknamed the "Hive", a great 5-story building in the very center of Mayfair, the fancy and chic neighbourhood of London. You will now find two special client rooms where you can plan your desired customisation, but it also regroups their own service center, a Research & Development department, as well as a design studio. So a rather impressive outfit for this business that started almost 13 years ago proving that George Bamford knows where he is going.

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  • Jimmy .L

    Jimmy .L

    Pretentious bullshit from an overprivleged, pretentious, wanker.

    Feb 23, 2019

  • andtothewestamerica


    There are brands like @La_Cailfornienne doing some beautiful, creatively modded Rolexes with an actual point of view. These Bamfords have the vibe of custom skullcandy headphones.

    Dec 22, 2018

  • Hin Yau Lam

    Hin Yau Lam

    The gap in his teeth are wider than my double spaced essays.

    Dec 08, 2018

  • The Eye

    The Eye

    What a bunch of haters you are. Some people want to customise their watches & express themselves. Bamford is responding to a demand in the market. Not everyone wants to have the same style. Rolex are common because they are great watches. You can customise your car, why not your jewelry. I'm wearing a PvD Sub. Number of other people I've personally seen wearing a black Submariner: ZERO

    Oct 10, 2018

  • e smith

    e smith

    Big whoop they have been blackening Rolex watches for years in Mexico, long time ago

    Sep 03, 2018

  • domitry jobby

    domitry jobby

    Not my personal taste, didn't find any of those watches better looking than the original. Still much classier than full diamonds. I guess there are some people who want something unique and he serves that niche

    Aug 10, 2018

  • Vadim Don

    Vadim Don

    Most of these watches are just ruined imho

    Jul 31, 2018

  • Darrel Lee

    Darrel Lee

    This guy made my skin crawl

    Jul 26, 2018

  • Mac Dee

    Mac Dee

    Not sure why the hate, its the customer's money, they can do whatever they want. But I am glad this company exist, because it triggers people lol

    Jul 11, 2018

  • Neil Mckinney

    Neil Mckinney

    Its a shit finish it wears off nothing compares to the omega black black moon watch

    Jun 09, 2018

  • Jacq CHL

    Jacq CHL

    He turned Rolex into Swatch... downgraded 101

    Jun 05, 2018

  • Oper8tion Diamon8tion

    Oper8tion Diamon8tion

    Lovin the matte finishes. Nice touch.

    May 16, 2018

  • John Harris

    John Harris

    What a load of Self Indulgent, Pretentious, Butt Fooking Ugly Looking Watches. IMO he's ruined every one of them. Book him Danno, Murder One.

    Apr 20, 2018

  • PC Principal

    PC Principal

    ‘As soon as you change the heart of the watch... I believe it looses that soul’. Ok now I get it, you don’t believe a word of the bullshit your trying to sell, your just ripping off snobs that have too little sense & too much money. Ugly watches for ugly people I guess.

    Apr 03, 2018

  • Ahmed Raza

    Ahmed Raza

    my god man, he just made the most boring rolex watches into more interesting and fun to wear.

    Feb 24, 2018

  • Vita Brevis

    Vita Brevis

    And now he's working officially with Mr Biber - Customizing Zenith.

    Feb 22, 2018

  • D


    how to make a 30 000 Dollar watch look like a 5 euro watch omg its ugly!

    Feb 12, 2018

  • BrianVISION


    2:53 the coolest one

    Feb 10, 2018

  • Curt G

    Curt G


    Jan 06, 2018

  • Asma Khatoon

    Asma Khatoon

    Are watches only for time?

    Jan 05, 2018

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