Find out why the names Geneva and Zurich are now present on Urwerk’s logo! This original split organization is presented to TheWATCHES.tv by Cyrano Devanthey from the R&D bureau of this great and very inventive brand, a brand that made tangible what 21st century watchmaking was all about.

Martin Frei, co-founder and designer of Urwek, gives us some further insights into the brand’s very imaginative creative process. We thought that there has been a lot of Felix Baumgartner recently in the media, so to talk with Martin Frei seemed a good thing to do!!!

Discover the latest model by Urwerk: the UR-210, a watch with a large retrograde minute hand and a world premiere efficiency indicator. This well-balanced timepiece displays maturity while remaining playful. Sitting perfectly on the wrist, the wearer anticipates the passage of each hour with a feeling of pure excitement. Find out why in this video report!