Exceptional and unusual night glow of hot air balloons at the Geneva airport during the Montgolfiades event with Parmigiani Fleurier for the inauguration of their new balloon.

Interview with Jean-Marc Jacot, CEO of the Parmigiani Fleurier, who gives us some pertinent and original reasons why the brand is committed to the world of hot air ballooning as they unveiled their second balloon at the Geneva Montgolfiades: you know when you’re going to take off, but never when or where you’re going to land!

We all know multi-function watches, but what about watches that you can wear differently! Here is a great example with the Parmigiani Fleurier Transforma collection, a watch that you can wear as a wrist watch or as a pocket watch by simply pressing a little button. Find our more in this video report.

Jean-Marc Jacot, CEO of the brand, explains us the reasons behind Parmigiani Fleurier’s involvement for the 7th year with the famous Montreux Jazz Festival.

In a time when more and more watch brands get involved with football, Parmigiani Fleurier is not only the official timekeeper of the french Olympique de Marseille Football Club, but also rewards each month the best player of the club with a special trophy voted by the fans of the legendary club.

Interview with Catia Hofmann, VP of Marketing and Communication of the brand, who gives us some further information on the novelties of the brand and the marquetry pieces.

Interview with Jean-Marc Jacot, CEO of Parmigiani Fleurier, who gives us insight on the company’s very promising situation. In this same video report, Michel Parmigiani, President and Master watchmaker, demonstrates to us the incredible dragon pendulum revealed at this SIHH.

As we mentioned in a previous editorial, the woman market is still quite untapped and brands are looking into different ways to develop this. A  smart example of this is with Parmigiani Fleurier’s Woman of Exception concept where the idea is not to simply use a glamourous ambassador, but women that have actually achieved something in their lives. Find out more in this video report with Jean-Marc Jacot, CEO of the brand.