Interview with Catia Hofmann, VP of Marketing and Communication of the brand, who gives us some further information on the novelties of the brand and the marquetry pieces.

We all know multi-function watches, but what about watches that you can wear differently! Here is a great example with the Parmigiani Fleurier Transforma collection, a watch that you can wear as a wrist watch or as a pocket watch by simply pressing a little button. Find our more in this video report.

As we mentioned in a previous editorial, the woman market is still quite untapped and brands are looking into different ways to develop this. A  smart example of this is with Parmigiani Fleurier’s Woman of Exception concept where the idea is not to simply use a glamourous ambassador, but women that have actually achieved something in their lives. Find out more in this video report with Jean-Marc Jacot, CEO of the brand.

After a successful partnership with the music world and the Montreux Jazz Festival, Parmigiani Fleurier has now decided to be present in the world of cinema by becoming partner of the famous Swiss Locarno Film Festival.