Discover the environment of MB&F’s store in Geneva.

Discover the film introducing the new HM5

The LM1, MB&F new member of the family.

MOONMACHINE by Finnish watchmaker Stepan Sarpaneva is the first of the MB&F Performance Art pieces by a watchmaker – and the first to endow a Horological Machine with a new complication. To create MOONMACHINE, Stepan has reconfigured HM3 Frog by 90° and added his iconic moon-face moon-phase indicator complication set in a scintillating firmament of northern stars.

New teaser of the incredible HM4 by MB&F.

Another innovating move for the ever original MB&F brand : instead of presenting a watch at Baselworld 2013, they presented a machine that doesn’t give time!!! Find out more with Charris Yadigaroglou, Head of Communication of MB&F.

Charris Yadiragoglou, Head of Communication of MB&F, explains us the difference between a global luxury brand and the positioning of a niche brand such as MB&F. Interview was performed during the “Insights from luxury brands” conference organized by the Marketing & Communication Loft.

The new Horological Machine from MB&F is yet another timepiece bringing us back to our childhood dreams, but this time the theme is super cars from the 70′s. The HM5 displays time vertically through a prism and has a digital feel to it. The movement is placed horizontally within a waterproof case onto which the outer zirconium case is rigged, like the architecture of super cars! Limited to 66 pieces, the HM5 is priced around CHF 55’000.- swiss francs suggested retail price.

What does a watch brand and a motorbike creator have in common? Well, when you’ll see this video the link is evident between Japanese artist Chicara Nagata’s crazy creations and the always surprising MB&F family of watches.