MB & F – WHY WOULD A GEEKY EVENT INVITE A WATCHBRAND?



When you see that the slogan on the Lift Conference is “What can the future to for you?”, now you understand why they would invite Max Busser, Founder of MB & F, as speaker to this very exciting conference. Lift works to identify and anticipate current and emerging usages of digital technologies through research, events, publications and services.

 

 

Tags: Lift Conference, Max Busser, MB & F



On the road again with MB&F; introducing the HM5

  • The new Horological Machine from MB&F is yet another timepiece bringing us back to our childhood dreams, but this time the theme is super cars from the 70′s. The HM5 displays time vertically through a prism and has a digital feel to it. The movement is placed horizontally within a waterproof case onto which the outer zirconium case is rigged, like the architecture of super cars! Limited to 66 pieces, the HM5 is priced around CHF 55’000.- swiss francs suggested retail price.

  • December 4, 2012
  • Tags: Charris Yadigaroglou, Elizabeth Doerr, HM5, Horological machine, MB & F

Chicara Nagata, unbelievable motorbike creator, at MB&F’s M.A.D. Gallery

  • What does a watch brand and a motorbike creator have in common? Well, when you’ll see this video the link is evident between Japanese artist Chicara Nagata’s crazy creations and the always surprising MB&F family of watches.

  • July 19, 2012
  • Tags: Charris Yadigaroglou, Chicara Nagata, M.A.D. Gallery, MB & F, Motorbikes

Marcus; 10-year of a special boutique celebrated in special style

  • For the 10th anniversary of the opening of the Marcus boutique on New Bond Street, brands were happy to present to Marcus Margulies, fabulous watch connoisseur, some incredible limited editions: the full Greubel Forsey collection in black platinum cases to name one!!!!

  • July 10, 2012
  • Tags: Greubel Forsey, London, Marcus, Marcus Margulies, Max Busser, MB & F, Philippe Léopold-Metzger, Piaget, Stephen Forsey

MB&F at Baselworld 2013

  • Another innovating move for the ever original MB&F brand : instead of presenting a watch at Baselworld 2013, they presented a machine that doesn’t give time!!! Find out more with Charris Yadigaroglou, Head of Communication of MB&F.

  • April 30, 2013
  • Tags: Baselworld, Baselworld 2013, Charris Yadigaroglou, MB & F, Music machine

What’s a luxury brand with MB&F?

  • Charris Yadiragoglou, Head of Communication of MB&F, explains us the difference between a global luxury brand and the positioning of a niche brand such as MB&F. Interview was performed during the “Insights from luxury brands” conference organized by the Marketing & Communication Loft.

  • April 3, 2013
  • Tags: Charris Yadigaroglou, MB & F, The Marketing and Communication Loft

MB&F : Horological Machine HM4, Thunderbolt

  • Max Busser reveals the secret behind the new creation of MB&F: the HM4.

  • July 25, 2010
  • Tags: HM4, Max Busser, MB & F

MB&F – The LM1, a new universe for the brand

  • After 4 incredible Horological Machines that have marked traditional watchmaking, MB&F will surprise you even more with a new member to its family – The Legacy Machine. Max Busser tells us what challenges the brand will now face with this first edition co-created with Jean-François Mojon and Kari Voutilainen, two amazing watchmakers.

  • October 4, 2011
  • Tags: Legacy Machine 1, LM1, Max Busser, MB & F

MB&F – An unusual store: the MAD Gallery

  • Discussion with Charris Yadigaroglou, Head of Communication of MB&F, during the presentation to the press of the MAD Gallery concept. As expected, MB&F have again set a new level with this first store mixing different mechanical sculptures: both the brand’s crazy timepieces and some art pieces from international artists.

  • February 8, 2012
  • Tags: Charris Yadigaroglou, MAD Gallery, MB & F

NEWS

MB&F IS A CREATIVE LABEL

Based around one very simple and fundamental ideal: to assemble dedicated Collectives of talented horological artisans, artists and professionals – all friends – to design and craft each year a radical and original horological masterpiece.

 

By nurturing teams of talented individuals, harnessing their passion and creativity and crediting each individual’s essential role, MB&F uses their synergy to become much greater than the sum of its parts.

 

MB&F is above all a human adventure… a human adventure with just one goal: to create incredible horological machines.

 

Visit MB&F’s website