Founded in 1955, in la Chaux-de-Fonds, Corum is positioned as an exclusive brand offering high-quality watch collections featuring an innovative and distinctive design, and equipped with sophisticated mechanical movement. Spread between fous key pillars – Admiral’s Cup, Romvlvs, Corum Bridge and Artisans – its collections enjoy a legitimacy rooted in the brand history. The full set of collections comprises models at prices ranging from 5’000 to 1 million Swiss francs and giving pride of place to precious metals and horological complications.
AN INCREASED PRESENCE OF CORUM IN THE WORLD OF SAILING
Valérie Debély, PR Manager of Corum, explains us the strategy and the development of the brand’s presence in various sailing related events during the recent Bol d’Or race on Lake Geneva.
Tags: Corum, Sailing, Valérie Debély
Fabulous victory in Venice for the AC 45 of Energy Team
For their first overall victory of the fleet races, a small and determined Energy Team demonstrated what they’ve been talking about since Plymouth; they belong with the best and will do what it takes to remain there. Flashback and interview with Loïck and Bruno Peyron and the team.
- May 22, 2012
Presentation of Corum’s Admiral’s Cup Challenger 48 Day & Night
Sometimes some simple complications really do add a little something and when you don’t have to pay a heavy price for it, even better! We liked this “day-night” watch for the simplicity of the idea and the efficiency of the result.
- September 6, 2012
Inside Energy Team at the Naples leg of the America’s Cup World Series
Interview with Bruno Peyron, CEO of the team, and Yann Guichard, helmsman, during this last leg of the America’s Cup World Series tour held in Naples, Italy.
- April 19, 2012
CORUM – What’s a tenth of a second for a world ski champion?
When you’re a multiple world ski champion, what does a tenth of a second represent? Answer with Didier Cuche, current Super G world champion, four times winner of the Cristal Globes Downhill and Corum ambassador during a training at 3’800 meters in Zermatt before the start of this new season 2011-2012.
- October 11, 2011
Corum’s big news at Baselworld 2013 and their new products
Antonio Calce, CEO of Corum, gives us very interesting information after the major announcement of the new ownership of Corum by the China Haidian Holdings. Mr Calce also talks to us about the main new products of the brand.
- April 25, 2013
CORUM at the 2012 Baselworld
Interview Mr Antonio Calce, CEO of Corum, who talks to us about the brand’s current situation and special visit from Didier Cuche to the booth.
- March 9, 2012
CORUM – A classy way to present a limited edition
How could friend of the brand Didier Cuche do better than win his World Cup ski race on the day Corum announces a special and limited edition of the Admiral’s Cup with the Swiss ski star. Very classy Mr Cuche! Special report from Crans-Montana.
- February 28, 2012
CORUM – Loïck Peyron’s relation to time
Loïck Peyron, world class sailor and Corum’s ambassador, talks to us about his relation to time and what to expect in terms of a new regatta watch development with Corum.
- July 12, 2011
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